Menarini Diagnostics

Menarini Diagnostics, a pharmaceutical company based in Italy, asked my agency to help them forge a new identity, make their departments recognizable at a glance and create supports for their internal communication regarding all of their products.

Each Menarini Diagnostics advert had to easily identify the product and its category. The strengths of the device also had to be highlighted. Those adverts were used throughout The Netherlands and Belgium.

Role: Art direction and graphic design
Tools: InDesign, Photoshop, Illustrator

To further illustrate their products functionalities and technical points, Menarini Diagnostics needed a whole range of trifold brochures using the main colors attributed to each one of the departments.

Role: Art direction, editorial design and production coordination
Tools: InDesign, Photoshop, Illustrator

Corporate Guidelines were created in order to help Menarini Diagnostics marketing teams maintain a graphic coherence all across Europe.

Role: Editorial design
Tools: InDesign, Photoshop, Illustrator